Elephit exists for the dual purpose of impacting modern fashion and modern poverty and is equally committed to becoming a leader in the fashion industry and pioneering a new approac to corporate social responsibility. By simultaneously developing industry leading apparel, delivering aid to both people and elephants, and establishing an interactive web-based community through which consumers may explore and engage in the company mission, Elephit will create an interface between consumers and aid recipient and achieve healthy profitability and sustained giving.